The ranking is based on accommodation searches from the top 10 inbound markets made on Agoda between 1 January and 31 May 2026, compared with the same period last year. All inbound markets included in the analysis recorded year-on-year growth in searches for stays in Vietnam. Indonesia, the Philippines, Thailand, and Poland rounded out the top five fastest-growing markets.

Mr. Vu Ngoc Lam, Country Director, Vietnam at Agoda, shared: "The strong growth in searches across inbound markets reflects Vietnam’s increasing appeal to travellers from both the region and further afield. From dynamic cities and cultural discoveries to relaxing beach escapes, Vietnam offers a diverse range of experiences for different travel preferences. We are delighted to support travellers in discovering the country through Agoda’s seamless and intuitive digital travel platform, which offers great value deals on accommodations, flights, and activities."

Phu Quoc, ranking as the most-searched Vietnamese destination for India and Poland (Photo: Nguyen Anh Tuan)

Travel interest in Vietnam grows across diverse inbound markets

While Chinese travellers showed the highest increase in interest, the draw of Vietnam’s mix of vibrant cities, cultural experiences, and both mountainous and coastal destinations have proven appealing to visitors from around the region and around the world.

Travel interest from Southeast Asia gained notable momentum:

    Indonesia: +86% YoY
    The Philippines: +82% YoY
    Thailand: +65% YoY

With three Southeast Asian markets among the top five, alongside Myanmar and Malaysia featuring in the top ten, the data highlights Vietnam’s growing appeal as an accessible regional destination. Travellers from across the region are increasingly drawn to the country’s combination of cuisine, culture, urban experiences, and beach getaways.

Poland, the only European market in the top ten, recorded a 63% increase in searches. The introduction of visa-free entry for Polish travellers in 2025 has made it easier for visitors from the market to explore Vietnam and may have contributed to the rising interest.

Beyond the leading markets, travel interest in Vietnam also grew across a diverse range of source markets spanning South Asia, the Middle East, Southeast Asia, and Oceania.

Golden Bridge, the iconic tourist attraction of Da Nang (Photo: Nguyen Sanh Quoc Huy)

Vietnam’s major tourism hubs continue to attract international travellers

Across most inbound markets, Hanoi, Da Nang, and Ho Chi Minh City remained the three most-searched destinations in Vietnam. Long regarded as the country’s most recognizable tourism gateways, the three cities offer international travellers distinct perspectives and experiences on Vietnam’s culture, landscapes, and urban energy:

• Hanoi: As the capital and a gateway to northern Vietnam, Hanoi draws visitors with its historic Old Quarter, tree-lined streets, lakes, and rich culinary traditions.
• Da Nang: In central Vietnam, Da Nang combines a relaxed coastal atmosphere with well-known attractions such as its beaches, the Dragon Bridge, the Golden Bridge and Ba Na Hills, while also serving as a convenient base for exploring nearby heritage destinations.
• Ho Chi Minh City: Reflects the dynamic spirit of southern Vietnam, offering travellers a vibrant modern metropolis shaped by its food scene, nightlife, shopping, and distinctive blend of historic and contemporary experiences.

Phu Quoc stood out among travellers from India and Poland, ranking as the most-searched Vietnamese destination for both markets. The island’s appeal reflects growing interest in Vietnam’s coastal escapes, combining natural scenery, resort experiences, and opportunities for relaxation.

Source: Tourism Information Technology Center